so... I've been slowly giving you the scoop on things Caribbean. Well starting the blog was part of a large vision. 2 years ago I incorporated Blue Mango LLC a boutique style marketing company with firepower brilliance to blaze new trails. I've been slowly finding the way as I fish around for exactly what I needed to focus on. Well I know it was Caribbean culture..who we are, our worth to mainstream blah blah.
The rationale of marketing to Caribbean-Americans as a specific audience is still not happening. We are seen I believe for the most part,just another set of brown-black people. A good 85% of us speak English.... some might scratch the side of the head, maybe the middle but yeah! English. Most of us have an accent but most people in the world do. It is one of the characteristic that identifies us.
Anywho, I I love culture. I love Caribbean culture. It is playful and tantalizing. Although a growing segment of the US population whose purchasing power continues to surge, the business rationale of targeting Caribbean-Americans as a burgeoning niche market doesn't exist in mainstream America. In short Caribbean-American consumers are ignored. Perhaps taken for granted is a better way to state it .. Blue Mango LLC was created as a platform from which my team and I, look beyond the ordinary.
I know Caribbean Immigrants and Caribbean-Americans help fuel US markets. As such I decided that NOBODY knows the Caribbean-American market like Blue Mango LLC. After defining the vision, I, am getting ready to launch, BLUE MANGO LLC officially.
Jump-starting Blue Mango is a battle.... the bank shows no love except when you initially walk in the door to start your account/ Additionally, I am the only one responsible for front and back end operations as well as balancing the vision yaayaya! Now anyways. Blue Mango's objective is simple.. looking beyond the ordinary
There is no different reasoning behind the reason of targeting Caribbean-Americans than target marketing to other ethnic groups - lifetstyle. Our business revolves around understanding the target audience and strategically positioning clients. BM is telling the clients story to a niche market.
Functions of BM include concept development. BM plans and manages events for groups of any size.
Remember. ..... NOBODY knows the Caribbean-American market like Blue Mango LLC."Don't worry about a thing"
I have a few updates to do.The interview with Horace 'Gabu' Wedderburn of Jamaica, prolific drummer (Lion King Cast) and one with novelist and screenplay writer Glenville Lovell of Barbados.
